Local Office
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Local Office

Locally Owned


Executive Director & Owner Vincent Altruda

Vin Altruda purchased the South Grand Rapids franchise of Home Instead in January 2018. Vin brings a wealth of management and team building experience with him. Previously, he was the CEO of Espresso Royale in Ann Arbor and has held various senior management positions, including the title of Worldwide President at Borders Books & Music. Vin has carefully curated the 622 Home Instead Family, Foundations, and Values because he is passionate about caring for others and doing the best he can for our community. He feels that his work at Home Instead honors his late parents and their choice to remain home during their final years. Vin is the proud father of five children. He enjoys being with his family, raising his two teenage boys, spending time outside, and cheering for the Michigan Wolverines and New York Yankees

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